Wednesday, October 24, 2012

The Truth? You Can't Handle The Truth!

Dear Ladies of the World,

I'm sure that you'll agree with much of this.

Dear Men,

If you didn't know something contained in this post, I'm sorry.

Love, Alexis.

So as a female there is a certain time of month where I eat more than usual, I cry more than usual, humanity is more annoying than usual, and a small alien tries to claw its way out of my uterus. I'm not even kidding about that last bit. I'm convinced that there is an alien in my uterus. Anyways. This time of the month is commonly known as "having ones period" and it happens to most females. This is not, I repeat NOT a happy time. However, that is not what advertisements would have the general non-period having public believe. It cracks me up. So today we will be examining some things that happen in period commercials and then what actually happens.

Always brand has a really famous slogan. If you can't quote it, chances are, you're not a female, or you don't have a television. Anyways, "Have a Happy Period." Has been the slogan of this popular tampon brand for ages. Along with print ads like this:

Now that's a metaphor. 
So the whole point of this ad is to let you know that always brand pads bend and twist with the wearer. They follow up by wishing women "a happy period". Yeah. No. First of all....I admire any female that can touch their toes on their period. I can pull my leg over my head and do all sorts of crazy things but the minute I start having cramps have fun trying to get me to even stand up. We don't really need a pad that bends and twists with us....we need a pad that isn't so visible...just saying. And of course, this is my chance to address the blue water. What the heck is with the blue water? I mean, I know its so that we can tell what is being absorbed and everything, but blood and water do NOT have the same consistency  So unless I'm going to wear a pad in order to use it like a diaper, that whole demonstration does nothing for me.

I hope your tampon doesn't leak
you'll get eaten by a shark!
And then of course, we have tv and print ads which show the magical activities a female will do while on their period, if utilizing a certain brand of tampons or pads. If I use Playtex Sport I'll be unstoppable, and if I use Playtex Pearl I can outsmart Mother Nature, which means no leaks, and then I can go on a vacation to Hawaii or meet the love of my life on a cruise! Always makes me super flexible and makes it so that I can go out dancing and have fun and laugh with all my super awesome model friends, and holy hell, are you telling me that if I use Tampex I'll stand out from the crowd and be individual? Just by using a tampon that the world will NEVER see because apparently its a taboo to whip those out? Because periods are a magical time of the month where we go surfing, and rollerblading and all sorts of strenuous but awesome activities that we normally don't do. Heck, by the way periods are advertised we should start calling it "The Fun Time of the Month". Because holy goodness, those ladies in the commercial look like they are just really happy with their lives and everything going on in it, despite the fact an alien baby is ripping its way through their uterus. So men, I'm really sorry if you EVER believed those commercials. Because after a certain age you realize that females are not to be reckoned with during their period. And to anyone who is beneath that age, don't expect an adventure filled week every month. Expect this all the freaking time:

I told you aliens were clawing their way out of our uteri. Oh, and on top of that, add a lot of eating and crying.

Basically, tampon ads are liars. And why? WHY? I used to really look forward to getting my period. I was like, that looks awesome! Oh, how wrong I was. Well the whole reason is because most western society has issues with anything resembling leakage from the body, from sneezing to breastfeeding and periods, so what happens? Euphemism filled commercials about periods. I wasn't kidding when I said you can't handle the truth, America really can't handle the truth about periods. And hence, a lot of men are confused as to what a tampon even LOOKS like, and watching them try to buy them is seriously the best thing ever. Honestly, there are so many different options in tampon and pad land that its embarrassing and difficult to go to the store and just grab a package of tampons. Don't believe me? Watch this video where a boy tries to buy tampons for his girlfriend and asks for advice from men AND women, and leaves most people stumped.

What's also really interesting is that tampon ads really like to skip the whole anatomy part of periods. Like, they show women being all fun and stuff, but the commercials are filled to overflowing with euphemisms for what's actually going on. And it's awesome. Tampax likes to use the whole "Mother Nature and her Unwanted Gift" angle, and many others don't even describe the situation at hand, you just know. Because there is a girl wearing all white and she's caught in an embarrassing situation. And then it ends with "at least your tampon didn't leak".

What's really funny though, is that tampon companies actually can't use the word vagina in marketing, even in America, where we pretty much use whatever language we want when it comes to advertising and television. This ad by UbyKotex was actually banned from television because of the use of the word Vagina, and then, when it was reshot to state "down there" which I mean, come on, my fourth grade sister says that, it still wasn't allowed on television. Which is a shame, because its probably one of the most hilarious period related commercials I've seen in a while. Here you can see what I'm thinking is that ad that they finally allowed on tv, with no mention of vaginas at all, which is ironic, since that's where tampons go...but whatever.

In conclusion: There are no happy periods. Ever. Any girl who tells you that they are always happy on their period is a liar. A dirty, dirty liar. And that's also what most tampon ads are as well.

In closing, I offer a couple of my favorite responses to tampon ads ever. And I also hope that advetisers keep moving forward with this whole issue. Because heaven forbid they come up with more ways to say "I'm on my period." Because honestly, period euphemisms are something the world needs WAY less of. I'm so sick and tired of hearing people say they are getting a visit from "Auntie Flo" or some other crap like that. We are women, we bleed. It happens.


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